Within the second lecture we were shown an established business set up by Jo Bags. On her website she sells fun, funky and functional bags to hold a multitude of items. Each bag is handmade and as a result some bags are limited making them very desirable products.
(Images obtained from www.jobags.co.uk)
They are great for the environment as they are the re-usable alternative to the plastic carrier bag and will attract a keen eco-friendly client base.
How did this lecture help?
This lecture inspired my group to question our unique selling point. What is going to be different about our charity company than any others? We came up with the idea of releasing an exclusive range of scarves to aid Bliss. We will be unique because we are the first of its kind aiming to have charity scarves released seasonally, with initial release being exclusive to five stores in the capital cities of Britain. Just like Jo Bags products are limited so will ours making them very desirable.
Our next step was to establish a strong company identity with logo and name. We wanted to show the collaboration with Bliss so we included their flower logo but also our scarf motif.
They are great for the environment as they are the re-usable alternative to the plastic carrier bag and will attract a keen eco-friendly client base.
How did this lecture help?
This lecture inspired my group to question our unique selling point. What is going to be different about our charity company than any others? We came up with the idea of releasing an exclusive range of scarves to aid Bliss. We will be unique because we are the first of its kind aiming to have charity scarves released seasonally, with initial release being exclusive to five stores in the capital cities of Britain. Just like Jo Bags products are limited so will ours making them very desirable.
Our next step was to establish a strong company identity with logo and name. We wanted to show the collaboration with Bliss so we included their flower logo but also our scarf motif.
We gave our business the name Warm Weaves relating to our textile background and of course the product of scarves. As Jo Bags is purely internet based we also wanted to make our product an easily accessible item, therefore we set up our own blog which will be directly linked to Bliss website so any existing Bliss followers will hopefully support our business.
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