At the beginning of my 3rd Year at university our first brief was set by Melin Tregwynt and was a competition to design an exciting new range of patterns. The chosen winner would have their design put into production. As a highly recognised Welsh company I wanted to produce designs that related to Wales. By this point I was strongly into my illustrative style and so I thought back to my Ikea chair project where the Welsh folk tales inspired me greatly. As Melin Tregwynt has quite a homely feel to it with their wool blankets and cosy cushions I also turned to home for inspiration. It was at this point I decided to look at sayings from a mother. My friend Mair Jones speaks Welsh and so she helped me relate these English sayings to Welsh proverbs. Below are some observational drawings taken from my drawing book of the work by Margaret Jones.
The image above is again another observational drawing but adapted in Photoshop. I really like the sense of layering, however, in hindsight I feel it may be too busy.
On speaking to a consultant Sarah Cheyne, a partner in the Gilbey and Cheyne company, I realise that my style or subject matter needs to change in order to make my designs commercial. Although my drawing is my strength I need to think more carefully about the end product I am trying to create. The Melin Tregwynt project was a challenge for me but it did make me realise that I do need to think more carefully about placement and subject matter.
Following on from this project we had the consultancy project where I took on board the comments from Sarah Cheyne and attempted to make my own illustrations making them more commercial. I decided to make a collection of cards, playing with the idea of silhouettes.
The written comments from Sarah Cheyne were as follows:
'Her initial drawings on the theme of Welsh proverbs were difficult to take forward into a successful design project. Talented designer whose drawing is lovely. She needs to think carefully about subject matter and relevance of what she is drawing so that it feeds better into her final designs. Work has shown a massive development since my first visit. She has successfully turned this project around to produce interesting and commercially viable cards using cut out techniques. Well done.'
On receiving this comment from Sarah Cheyne I was thoroughly pleased that I had made an improvement within my work.
The image above is again another observational drawing but adapted in Photoshop. I really like the sense of layering, however, in hindsight I feel it may be too busy.
On speaking to a consultant Sarah Cheyne, a partner in the Gilbey and Cheyne company, I realise that my style or subject matter needs to change in order to make my designs commercial. Although my drawing is my strength I need to think more carefully about the end product I am trying to create. The Melin Tregwynt project was a challenge for me but it did make me realise that I do need to think more carefully about placement and subject matter.
Following on from this project we had the consultancy project where I took on board the comments from Sarah Cheyne and attempted to make my own illustrations making them more commercial. I decided to make a collection of cards, playing with the idea of silhouettes.
The written comments from Sarah Cheyne were as follows:
'Her initial drawings on the theme of Welsh proverbs were difficult to take forward into a successful design project. Talented designer whose drawing is lovely. She needs to think carefully about subject matter and relevance of what she is drawing so that it feeds better into her final designs. Work has shown a massive development since my first visit. She has successfully turned this project around to produce interesting and commercially viable cards using cut out techniques. Well done.'
On receiving this comment from Sarah Cheyne I was thoroughly pleased that I had made an improvement within my work.
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