(Photo obtained from www.cardiffwebscene.com/profile/NicolaWilkes)
Nicola Wilkes has experience in working in the furniture and interior design industry since 2002 as well as journalism experience writing columns for the Western Mail and being a guest blogger for mydeco. She has created the online lifestyle magazine, Wales at Home, and is currently working as a freelance interiors journalist for interior design and home magazines while also raising Welsh designers profiles.
Her lecture entitled 'The Infectious Effect: How to make the media work for you' highlights the need for documenting and advertising yourself. This lecture was particularly helpful in relation to promotion tactics for our hypothetical business Warm Weaves.
Lecture Notes: 'The Infectious Effect: How to make the media work for you'
Think about your designs as a business - you need to make money.
Press very important to get name out there - Sunday supplements are ideal.
Elle decoration - brilliant for spotting new designers.
Free press - show your home, way of getting yourself advertised.
Know your market and its magazines. Go to magazine companies and show your product. Why will reader want to know about it? Attach a CD with images on it.
Respond to trends and keep a diary.
Remember key dates (christmas, easter etc) and be aware of key films e.g. alice in wonderland is huge at the moment.
WEBSITE, BLOG key to get yourself known!
Work smarter, not harder
- facebook
- linked in
- living etc.
- my deco
- twitter
Email, telephone, post! Just make contact!
Melin Tregwynt
'The media played a huge part...it helps that our products work visually - due to their simplicity they are recognisable and they photograph well. Once the media got over not being able to pronounce our name they really supported us in our early days which was incredible' - Eifion Griffiths, June 2009.
Press always want:
- product contextualised - lifestyle shots
- cut out of product away from environment
Press Releases:
- clear and concise
- logo, header
- never two pages
- press release titled at top with month and year from.
- summarise product in short title, capture attention
- notes to editors
- where to buy from? How much?
How this lecture was helpful...
To strengthen our identity as the company Warm Weaves I designed postcards and business cards. From this lecture it was made clear that when promoting you need to be available to hand out information freely. We have prepared a design package for such a situation informing the client on the company, product and contact information. The designs below were so important and significant because they are giving out contact information, linking that with actual design work.
As a press representative for warm weaves I also produced a press release for summer 2011 for when the scarves are to be released to the public. We will send this out to newspapers, magazines and publications to advertise the new scarf range and communicate our aim.
We also realised as a group that we needed a marketing campaign and felt the most effective way would be to market our product with celebrity endorsement. Mair Jones created the image below, imagining that it could be page in a magazine. She includes prices, exclusivity of the product, celebrity endorsement and sponsors.
Nicola Wilkes has experience in working in the furniture and interior design industry since 2002 as well as journalism experience writing columns for the Western Mail and being a guest blogger for mydeco. She has created the online lifestyle magazine, Wales at Home, and is currently working as a freelance interiors journalist for interior design and home magazines while also raising Welsh designers profiles.
Her lecture entitled 'The Infectious Effect: How to make the media work for you' highlights the need for documenting and advertising yourself. This lecture was particularly helpful in relation to promotion tactics for our hypothetical business Warm Weaves.
Lecture Notes: 'The Infectious Effect: How to make the media work for you'
Think about your designs as a business - you need to make money.
Press very important to get name out there - Sunday supplements are ideal.
Elle decoration - brilliant for spotting new designers.
Free press - show your home, way of getting yourself advertised.
Know your market and its magazines. Go to magazine companies and show your product. Why will reader want to know about it? Attach a CD with images on it.
Respond to trends and keep a diary.
Remember key dates (christmas, easter etc) and be aware of key films e.g. alice in wonderland is huge at the moment.
WEBSITE, BLOG key to get yourself known!
Work smarter, not harder
- linked in
- living etc.
- my deco
Email, telephone, post! Just make contact!
Melin Tregwynt
'The media played a huge part...it helps that our products work visually - due to their simplicity they are recognisable and they photograph well. Once the media got over not being able to pronounce our name they really supported us in our early days which was incredible' - Eifion Griffiths, June 2009.
Press always want:
- product contextualised - lifestyle shots
- cut out of product away from environment
Press Releases:
- clear and concise
- logo, header
- never two pages
- press release titled at top with month and year from.
- summarise product in short title, capture attention
- notes to editors
- where to buy from? How much?
How this lecture was helpful...
To strengthen our identity as the company Warm Weaves I designed postcards and business cards. From this lecture it was made clear that when promoting you need to be available to hand out information freely. We have prepared a design package for such a situation informing the client on the company, product and contact information. The designs below were so important and significant because they are giving out contact information, linking that with actual design work.
As a press representative for warm weaves I also produced a press release for summer 2011 for when the scarves are to be released to the public. We will send this out to newspapers, magazines and publications to advertise the new scarf range and communicate our aim.
We also realised as a group that we needed a marketing campaign and felt the most effective way would be to market our product with celebrity endorsement. Mair Jones created the image below, imagining that it could be page in a magazine. She includes prices, exclusivity of the product, celebrity endorsement and sponsors.
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